The Iconic brand Porsche needs no introduction. The brand is synonymous with style, minimalism, functionality and its design oozes exclusivity. On 24th November 2015, Buzzingtales was invited to a private viewing of Porsche Design’s latest timepieces at The Dubai Mall VIP Lounge, Fashion Avenue. The Head of Franchise for Porsche Design, Marcus Huttman, graciously took us through the brand’s new generation of premium watches, created for the first time by Porsche Design Timepieces AG in Switzerland.
We entered the world of Porsche Design, which has been delivering stunning milestones from 1972 till date- from the Chronograph in 1972, Compass watch in 1978, Titanium chronograph 1980, Ocean in 1983, Dashboard in 2000, Indicator in 2004, Worldtimer 2007, Diver in 2010, Time piece No1 in 2014, Chromotimer collection & the 1919 Collection in 2015. We were introduced to Prof. F. A. Porsche (Designer of legendary Porsche 911 in 1963 & founder of Porsche Design) & his thought behind the timeless Porsche’s through video presentation. He clearly believed in the philosophy More is Less and the fact that “If we wanted something we had to make it ourselves”.
In 1973, F.A Porsche, embarked on a mission to steer the spirit of this brand beyond automotive towards creating a luxury lifestyle for men whose essence is eternal, fresh, and trendy by fervently focusing on innovation. We were drawn into the world of perfection & precision – created and designed by Porsche design stores in Berlin, Singapore, and Zell am See, infused with life by select list of manufactures in, Switzerland, Italy and Germany.
The Head of Franchise for Porsche Design, Marcus Huttman brought to our notice that Porsche’s minimalistic yet elegant time-pieces came at a time when black watches were unknown. The white text on black back ground made for easy readability. Porsche created a world where new quality materials, technologies and premium functionality blend to bring to life a truly iconic, contemporary and exclusive design. Porsche Design emerged as clear leaders because it challenged tradition with a lucid purpose i.e. – Enhanced performance, comfort and sophistication for all.
We were enticed by the magical world of watch making and its mechanism. Endowed with the power of aesthetics, functionality, style, comfort, innovation and the art of engineering Porsche Design emerges as leaders where luxury comes effortlessly when crafting “essentials for challenging the future”.