Have you ever walked into a shop and wished it were your wardrobe instead? Well on 21st October,2015, when Buzzingtales walked into the posh environs of La Perla Boutique at Dubai Mall we had a jaw dropping moment, and we just wanted each of those stylish unbelievably soft stuff in our wardrobe. This Italian brand has become synonymous with sophistication, style and beauty ever since it was founded in 1954.

Buzzingtales was effortlessly impressed by the unique designs, intricate hand embroidery, delicate motifs and the silky smooth texture of the fabric. Presently La Perla’s lingerie and beachwear is tantamount with Italian magnificence and design. The collection of lingerie nightwear, beachwear, hosiery and also underwear is inexhaustible. A whole new line of nightwear and beachwear collections dedicated to a classic and refined male target is soon on its way. La Perla also offers exclusive collections of garments that can be worn as special daywear and eveningwear.

Buzzingtales was particularly taken by the gold hand embroidered piece that felt lighter than paper. Models flaunted beautiful gowns and certain pieces reminiscent of Abaya that are very apt for the region. A customer has the choice to team up and mix & match different entities to get their own individual look. The “Impossible” collection range sported lingerie’s that were unimaginable soft. The Atelier Collection is particularly aimed atHaute Couture customers who appreciate and want to wear creations at the height of luxury and exclusivity. For this reason, the garments can be personalised according to the customer’s wishes with the Made to Measure service. A stylist and couturier will be on hand to adapt the garments perfectly to every specific request.

La Perla is celebrating an important step in its retail consolidation strategy: the Boutique in the Dubai Mall will become the first directly operated flagship La Perla store and present a completely renovated image. The concept was entrusted to the Italian architect Roberto Baciocchi, who took his inspiration from great Italian architecture, as can be seen in the three arches of the facade covered in pink onyx.

The Boutique is devoted entirely to the women’s lingerie, beachwear and loungewear collections. It is spread over 200 m2 of floor space, divided into three zones where La Perla creations are displayed on mannequins in transparent display cases and on metal hangers. The prestigious semi-circular entrance welcomes clients with the sophisticated pink shades of the marble floor and walls covered in lilac velvet decorated with light-gold metal elements. The same metal is used for the elegant structures which decorate the ceiling, inspired by Italian Art Deco railings.


The Boutique’s design alternates these architectural references with more contemporary details, such as in the second room where three walls are covered in a backlit metallic mesh that evokes the texture of tulle, one of the iconic materials of the La Perla collections.



The exclusivity of this flagship store is underlined by the presence of a VIP-lounge that feels like a lilac velvet treasure chest with mood lighting and large white leather sofas. This area is dedicated to exclusive creations such as those of the Atelier Collection and the Made to Measure line that can be rendered truly unique by having them tailor made. It is a precious synthesis of values, such as those of the Italian sartorial tradition, the spirit of the atelier, and an affinity with the female body, that have always characterised La Perla style.

The retail consolidation and expansion plan today represents one of the cornerstones of La Perla’s strategy and includes the Boutique in Dubai and other important openings that have been carried out in the span of a few months. From the new flagship store on the Passeig de Gracia in Barcelona to the American boutiques in Houston, Miami Bal Harbour and Chicago, and from the large outlet in Reggello, in Tuscany, to new Chinese boutiques in Beijing and Sanya; and not forgetting the prestigious single-brand store on Russel Street, the heart of chic in Hong Kong.



In 1954, Ada Masotti, a woman full of talent and courage, gave birth to her dream and founded in Bologna an atelier of lingerie under the sign of the best Italian tradition. The artisan heritage, the know-how of the female body, the fusion of innovation and tradition, the Italian identity: these chromosomes of the La Perla’s DNA transformed the little lingerie laboratory into a leader company. The company offers a wide array of collections that range from lingerie to nightwear and beachwear, from legwear to fragrances, dedicated to a refined and sensual woman who aims at expressing and underlining her femininity in a self-confident, sophisticated and elegant way. Moreover, there are special collections with exclusive workmanships that are the highest expressions of the La Perla style. The company offers also underwear, nightwear and beachwear collections dedicated to a classic and refined male target. As well as being present in the best department stores and specialized shops, La Perla sells its collections through a selected network of flagship boutiques, shops in shop and corners which are located at the heart of the most important fashion districts of the world. As of June 2013, the company is part of the Pacific Global Management Group (PGM), a global talent management company headquartered in London, active in the model and celebrities’ management through Elite World and Women Management.

Minakhee Mishra

An online publication on food, fashion, promotion/events in Dubai, food, restaurants, book reviews, entertainment, health parenting, travel, well-being and myriad issues of life and living. Buzzingtales is about creating a buzz to help you get promoted and fishing out tales that are exciting and engaging.

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