Ushering in a new revolution in shopping, entertainment, leisure and dining The Majid Al Futtaim group , the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa revealed the Grand Evolution 2015 of The Mall Of Emirates on September 28th 2015. Evolution 2015 is the latest milestone in Mall of the Emirates’ which revealed its superlative expansion coinciding with its 10-year anniversary. Level 2 of MOE elevates one to a level of unmatched luxury and eye popping experiences. Buzzingtales was exhilarated to see the line up of exclusive flagship branded stores like Dolce & Gabbana, Burberry, Debenhams, Juicy Couture, Katakeet Boutique etc.
The event kick started with a press conference at the new IMAX with Laser theatre. Let me tell you nothing prepares you for the sight at the entrance of VOX Cinema, which dwarfs most 5 star luxury hotels with its grandeur. Though bars are raised right at the entrance the colossal inside stuns you again. A never before experience awaits you especially because new IMAX with Laser theatre is the only one of it’s kind in Middle East. VOX Cinemas in Mall of the Emirates, among the UAE’s most preferred movie-going destinations, is creating an entirely new destination for film-lovers, with 24 screens, advanced technologies including VOX MAX large-scale screens, and an expanded VOX GOLD premium experience.
Along with the biggest VOX 4DX auditorium, it also offers a never before luxury experience called THEATRE by Rhodes. Michelin Star Chef– Gary Rhode in collaboration with Vox Cinema provides you an premium fine dining experience while watching your movie. Now hold your breath- you are even provided with blankets & pillow. Apart from this there are 2 exclusive VOX Kids cinemas for private rent and party rooms.
Our enthralling journey at The Mall Of Emirates, Evolution 2015 continued as we tasted the scrumptious spreads at about 12 fine dining eataries and beverages alternatives to harmonize with luxury cinema & lifestyle retails. Some of these are 800 Degrees Neapolitian Pizzeria, Dean & Deluca, Din Tai Fung, Eat Greek Kouzina and shopped till we dropped dead at flagship brands. The innovative design feature that simulates al fresco dining in air-conditioned comfort ensured that the spaces are inundated with natural light.
Dining out is a much-loved pastime for both residents and guests and Evolution 2015’s phase two thus unveiled a novel dining experience at the new leisure precincts of Mall of the Emirates.
Michael Cesarz, Chief Executive Officer of Shopping Malls at Majid Al FuttaimProperties reiterated that “ The delivery of Mall of the Emirates’ Evolution 2015 is the latest milestone in Majid Al Futtaim’s culture and legacy of innovation in response to changing customer needs. Our focus on premium quality of design, on the retail mix of luxury and dynamic new brands for our customers, on unique dining and entertainment experiences, and on convenience and accessibility, demonstrate Mall of the Emirates’ enduring status as the destination of choice for both residents and tourists,”
Dimitri Vazelakis, Executive Managing Director, Shopping Malls for Majid Al Futtaim – Properties stated, “In embarking on phase two of Evolution 2015 at Mall of the Emirates, we have surveyed the needs of our two key audiences – guests and retailers – to see how we can best meet their changing needs,”. “More space for luxury maisons, the introduction of new fashion brands, an enhanced dining experience and a state-of-the-art cinema destination – these are some of the most anticipated elements, and what we are turning into reality at Mall of the Emirates today.”
To ensure the guests convenience & comfort the Mall of the Emirates Evolution 2015 has incorporated parking for more than 1,300 cars as well as new prayer rooms.
Mr.Vazelakis further added,“Mall of the Emirates is one of the most trusted and premium retail destinations in the region, and Evolution 2015 enables us to expand and enhance the experience that we offer to our guests and retail partners by innovating, maximizing our offer and delivering a consistently superlative experience,”