On the 6th of April 2015, Buzzingtales was invited to an exciting event that marked the launch of a distinctive television show. Launched in the presence of Malaysian delegation, top UAE Entrepreneurs and dignitaries, along with well know Indian celebrities, the prime motive of FoodAddict is to explore Malaysia, a country that offers families and other travelers with a plethora of interesting offerings.
The grand launch was held in the magnificent Shangri-La Hotel, Dubai, with inimitable Javed Jaffery, super talented actor Madhavan, reticent singer Sukhbir Singh, the extremely fit actor Rahul Dev and the producer and presenter of Zen Productions, Zenofer Fathima as the star guests.
Dubai with its multi-ethnic ethos is not alien to new cuisines. Dubai resident and Malaysian entrepreneur owned Zen Productions launches FoodAddict, first TV show in the Middle East, promoting Malaysian cuisine in the region. Aired on Zee TV Middle East, the show aims at catering to the 25 million multicultural tourist arrivals in Malaysia every year, which is home to a distinctive palette and a tapestry of flavours. Produced single-handedly by Zenofar Fathima, CEO, Zen Productions, her main purpose is to introduce to the Middle East the rich flavours and cooking traditions of the multi-ethnic country.
On being asked about food, and fitness, Madhavan wittily replied that some people like him can look at food and get fat. He further said that he doesn’t prepare for a role by putting on or losing weight. It was endearing to hear him narrate about his experiences with Malaysian cuisine and Malaysia. Like Madhavan, Rahul who is going to host the Food Addict show is a vegetarian. Funny man, veteran actor and Boogie Woogie host Javed Jaffery, was effortlessly hilarious.
Zenofar Fathima, Producer and Anchor of FoodAddict says, “Malaysia is certainly known for its unique wonders, attractions, cuisine and cultures. Certainly when it comes to food, Malaysia is the best of Asia on a platter. I am very keen on having to provide a wide window into the rich and diverse dining options available in Malaysia, which certainly reflects the best taste of the Asian countries. I often come across so many guests from the Middle East in Malaysia who are looking at exploring different cuisines and seek certain suggestions and recommendations. The show will do just that, try to bring about the best that is there in each of the delicacies. I would like to thank the Malaysian delegation along with the UAE entrepreneurs and Indian celebrities who have supported me with their attendance here at the launch. I look forward to a successful first season and further look at expanding and discovering global cuisines for further seasons with the show.”
The show will also host a special section that will focus on eating right and healthy which will be explained by Indian model-turned-actor Rahul Dev.
The Launch was attended by Malaysian delegation – Ambassador of Malaysia in the UAE, Daton Ahmad Anwar Adnan and Datin Ahmad Anwar Adnan; Mr. Yubazlan Haji Yousef, Consul-General of Malaysia in Dubai; Indian Celebrities – Javed Jaferi, Sukhbir Singh and R. Madhavan; Vandana Gandhi, CEO, British Orchard Nursery; Ms. Alisha Moopen, Executive Director & CEO – Hospitals & Clinics GCC; Brigadier Sheikh Sultan bin Abdullah Al Nuaimi, Chief of Ajman Police.
FoodAddict, with a tagline ‘The journey of great taste and good health’ will be aired on Zee TV Middle East in UAE in September 2016.
FoodAddict, is the first TV show in the Middle East, promoting Malaysian cuisine in the region. Aired on Zee TV Middle East, the show aims at catering to the 25 million multicultural tourist arrivals in Malaysia every year, which is home to a distinctive palette and a tapestry of flavours. The prime motive of FoodAddict is to explore Malaysia, a country that offers families and other travelers with a plethora of interesting offerings.
About Zen Productions
Zen Productions is Malaysia’s premier full-service video production company serving the ever growing demand for videos across the business, industrial , commercial sectors. Zen productions is currently working on their international debut TV show- FoodAddict which is about promoting the Malaysian cuisine in the Middle East.