IKEA, the leading Swedish furnishing retailers have been inspiring home transformation and smart solutions for homes for decades. The newly launched IKEA catalogue with the featured designs in the 2018 edition is all set to help customers make room for life in the heart of their home and the envy of all others.
IKEA, has officially launched its highly anticipated 2018 Catalogue, packed with home furnishing products, ideas and offers inspiring people to make room for life at home. IKEA Catalogue, the most widely distributed book in the world and produced in 35 languages, is now available in the UAE.
The contents of the 2018 edition reflect a change in the way people use their living spaces in the wake of urbanisation and new technology. Through its extensive consumer research, IKEA has now identified the living room at the heart of everyday life at home across the world, where it has become a place for connecting with family and friends, celebrating special occasions and a room that is more personalised than ever before.
Vinod Jayan, Regional General Manager – IKEA UAE, Qatar, Egypt and Oman said, “The world has seen more change in the home in the last twenty years than it has in the last 200. Urbanisation and technology have reformed our lives and our homes, creating a huge opportunity to redefine the living room. Regardless of people’s living space, 2018 is about enabling you to make more room for the things you love in life and to help you get a few steps closer to your dream home.”
This year the catalogue demonstrates ways to improve life at home at affordable prices, meanwhile helping customers to plan their purchases with a focus on their living space. From stretching a room to be as flexible as possible to create a living room where kids can be kids, the catalogue is packed with ideas and inspiration to be applied throughout a home.
As the living room has become the heart of the home, IKEA has paid particular attention to the sofa, launching seven more styles or ‘families’ to its existing wide range, designed with the evolution of changing lifestyles in mind. It has also launched six new sofas ‘families’ with a focus on smart storage solutions. The VIMLE family represents clever design in abundance, as sections can be added to it, changing its shape and size, therefore allowing for many different possibilities appealing to a variety of customer needs. There is an abundance of new product arrivals for customers to browse at leisure, complementing some of the core iconic products that remain strong favourites time and again.
Commenting on the catalogue format and customer experience, Vinod Jayan said, “We are always looking for ways to ensure our customer’s experience with us, even before they step through the door, is seamless. We are really excited to share our smart interior design and clever storage through our new improved printed catalogue as well as the app which is intuitive and user-friendly.”
This year the printed edition invites its owner to scribble on the spine, personalising the sentence ‘make room for…’. The app then complements the printed version keeping it fresh all through the year and contains additional video content that brings the pages to life.
True to its ethos, the 2018 edition is also full of features and content that not only provide inspiring design and solutions but also share tips and information on how to live ‘green’ – whether it’s choosing sustainable food to cook at home or buying energy-efficient products. Some of the key products that embody the IKEA ethos include the KUNGSBACKA units, its first kitchen cabinets to be made entirely from recycled plastic bottles and reclaimed industrial wood, as well as the new ODGER Chair which is made from 70% recycled plastic and 30% renewable wood.
Vinod Jayan concludes, “At IKEA we want to have a positive effect on the planet and people, and are truly passionate about it in everything we do. We hope that through the IKEA 2018 Catalogue we can educate our customers on how to do that easily at home to have a powerful effect.”
The IKEA Catalogue is printed in 35 different languages and so IKEA brought 21 of them together to represent diversity in the UAE.
About IKEA UAE
IKEA UAE, a member of Al-Futtaim group of companies, offers an extensive range of home furnishing products & accessories of good design, value and functionality. IKEA stores in Dubai Festival City and Yas Island, Abu Dhabi closely follow the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago. IKEA offers customers a complete family day out through its ability to cater to children’s needs at Småland play area and serves a wide choice of refreshments at the IKEA Restaurant and Café. The recently opened Customer Ordering and Collection Point in Al Ain offer residents easy access to well-designed products at a great price.
Customers can also join the IKEA FAMILY loyalty programme to avail of great offers and extended services on every visit to the store. The toll-free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit www.IKEA.ae, www.facebook.com/IKEAUAE or @IKEAUAE on Twitter.
- Customer Friendliness Index Award, Department of Economic Development in Dubai – March
- 2017 Dubai Municipality “Eat Healthy, Live Healthy” programme recognition certificate to IKEA Restaurant & Café, Dubai – March 2017
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories increasing its footprint beyond the GCC and Greater Middle East to encompass Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses built on a portfolio of world leading brands dominate their sector. For more information visit: www.alfuttaim.com