NOVO Cinemas was bustling with excitement as the most popular bear Paddington visited to show his love for throngs of fans who had come to watch Paddington 2. There were loads of activities as the premiere show at NOVO Cinemas in Dubai Festival city had several activations to keep both the young and old occupied. The media was treated to the a seven star experience and lapped up the luxurious experience complete with comfy recliner sofa, buzz a button call service, comfy blankets, pillows, delightful NOVO cinemas food menu and more.
NOVO cinema is not just about providing memorable experience to movie goers it also partnered with Paddington 2 for “Share A Bear School Challenge” in support of Toys With Wings and Emirates Red Crescent.
The initiative invited students from schools across the UAE to donate new or gently loved teddy bears to Toys With Wings between 19th – 21st November at Dubai Festival City Mall
Toys With Wings collects toys and distributes them to less fortunate children around the world in partnership with Emirates Red Crescent
The class that donates the most bears will win a private screening of PADDINGTON 2 at Novo Cinemas, Dubai Festival City Mall
PADDINGTON 2 is releasing in cinemas nationwide on November 30th
13th November 2017, UAE: To celebrate the return of Paddington to the big screen on November 30th in the PADDINGTON 2 movie, Novo Cinemas has launched the ‘Share a Bear School Challenge’ in support of Toys With Wings and Emirates Red Crescent.
The initiative is encouraging schools from across the country to donate teddy bears to the Toys With Wings campaign supported by Emirates Red Crescent. Toys With Wings collects toys and distributes them to less fortunate children around the world. Since its inception, Toys With Wings has distributed over 100,000 toys to children in Jordan, Lebanon, Palestine, Syria, Morocco, Iraq, Oman, UAE, Saudi Arabia, Djibouti, Belgium, Spain and Kenya.
This week, Paddington bear himself along with Novo Cinemas will be touring schools in the UAE to tell students and teachers more about this heartwarming initiative and how they can get involved this holiday season. Participating schools will be dropping off their collected bears between November 19th & 21st at the dedicated ‘Share a Bear School Challenge’ Paddington teddy bear box at Dubai Festival City Mall.
The class out of all participating schools that donates the most bears to the drive will win a private screening of PADDINGTON 2 for their students at Novo Cinemas, Dubai Festival City Mall, with the winner being announced at Paddington World at Dubai Festival City Mall on Sunday November 26th.
In his first adventure, Paddington the Peruvian bear with a passion for all things British, travelled to London in search of a new start. Finding himself lost and alone at Paddington Station his luck soon changed when the loving Brown family offered him a place within their family and home. Therefore, taking inspiration from his story, Novo Cinemas are inviting students to share a bear with those less fortunate and help their bear find a new home, just like Paddington did!
PADDINGTON 2, written and directed by Paul King and showcasing an all-star cast including Hugh Grant, Brendan Gleeson, Ben Whishaw, Hugh Bonneville, Sally Hawkins and Julie Walters, will be released in all cinemas nationwide on November 30th.
To get involved with the ‘Share a Bear School Challenge’ schools can contact Novo Cinemas directly on Aswani.firstname.lastname@example.org or +971 4368 8995.
About Novo Cinemas:
Novo Cinemas is a pioneering entertainment destination that offers each visitor an unforgettable experience. All cinemas are event and entertainment hubs that create lasting memories for each and every customer.
Bringing more than movies to the big screen, Novo Cinemas is committed to providing every community with a personalised and outstanding entertainment experience. There are currently 146 screens across the GCC, with a planned increase to 220 screens in more than 20 cinemas in 3 markets by 2018.
For more information visit www.novocinemas.com, or download the Novo App.
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