Big Hearted Fun – Play MONOPOLY for Charity at -Mall of the Emirates, City Centres Deira and Mirdif

·  Visitors to play on Dubai themed Monopoly game for the first
time featuring iconic Dubai landmarks
·  The best-selling board game worldwide returns allowing players
to give back to Charity


On June 2, 2015
became part  of this year’s edition of Giant Dubai Custom Made MONOPOLY  packed with spectacular prizes and
surprises.  Majid Al Futtaim—the leading
shopping mall, retail and leisure pioneer across the Middle East and North
Africa—celebrated the 20th anniversary of City Centre Deira, the 10th
anniversary of Mall of the Emirates, and hosted  MONOPOLY’s 80th Birthday bash. The
Birthday party at Mall Of Emirates was power packed with fun, style and
surprises all befitting Mr. Monopoly.
A life-sized tailor-made
version of the world-famous real estate game featured UAE’s iconic landmarks,
celebrating the heritage and diversity of the Emirates. Complementing the
original strategy game where investment and properties are key to success, mall
retailers will provide instant prizes when players land on their


Playing For Charity Cause
During the game, Majid
Al Futtaim
will be converting players’ virtual money into real cash value
and donate the money to Red Crescent, a humanitarian organization
promoting the spirit of solidarity and compassion among the community members,
providing housing to support people and families in Nepal.
A digital meter will
reflect the numbers showing the donations progress until the end of the
campaign. Additionally, Monopoly houses
will be placed in different locations in mall for visitors who wish to make a
donation and help build homes for the less fortunate, even without playing.


How To Participate?
To participate, visitors
of City Centre Deira, City Centre Mirdif & Mall of the Emirates can
simply spend AED 300 on shopping, dining or entertainment at the lifestyle
destinations, and exchange their receipts at the board registration desk for a
token in order to play.
Players will start the
game with 50 points, take turn to throw the large dice and move to the square
indicated by the score of the dice. Each property square on the board will have
designated points value. When a player lands on any property, the points will
be added and appear on the scoreboard. One game is estimated 10 minutes long
and every winner of each game will win a gift voucher prize worth AED 500.
“Along with the
celebration of important milestones this year, Majid Al Futtaim wants to
celebrate its successes by brightening the lives of those who are in need,
while delivering our ultimate goal of creating great moments for everyone,
everyday.  Red Crescent’s aspirations to promote the spirit of solidarity
and compassion by supporting families who are in need are remarkable, and we
are happy to provide a charitable platform through a well-loved game such as MONOPOLY,” said
Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for
Majid Al Futtaim Properties.
Mr. Monopoly as MC
As part of the highlights, MONOPOLY enthusiasts can look forward to giant
3D themed elements on the board game, where Mr.MONOPOLY will be acting as the Master of
Ceremony; a Game facilitator will then help participants move onto the next
square as the game progresses and the Jailer will be capturing pictures of the
During weekdays, players
can use their tokens within 24 hours from redemption date; and during weekends,
tokens can be used on any given weekday. Shoppers can receive a maximum of 4
tokens per day.
MONOPOLY game can be played from 12pm to 10pm from
Sat to Wed, and from 12pm to midnight Thursday
and Friday
Online Monopoly
To add to the fun, fans of
all three malls can play the online Monopoly trivia
for a chance to win daily prizes and share the passion in making a difference
to the lives of families in need.
For more up-to-date
information on how to participate, please visit:, or


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