‘The5’, one of the newest boybands in the region and MBC X Factor finalist, has chosen the newly announced Sony Mobile Xperia Z5 series as their smartphones of choice for their hotly anticipated music video, ‘El Donia Shabab’.
The5 are looking to bring out the extraordinary in their fans’ everyday experiences with their two new music videos. The music video content will speak about the group’s love for their fans. With the Sony Mobile Xperia Z5 series integrated into the storyline to showcase the amazing usability and features of this new smartphone range.
Sony Mobile has been working closely with Sony Music Middle East, who signed the band in July. Spyros Gousetis, Director of Marketing for Middle East & Africa for Sony Mobile said, “This is a great opportunity to work with our sister company, Sony Music, and The5 who have a creative vision to change the way artists in the MEA interact with their fans. This fits seamlessly with Sony Mobile’s commitment to pushing the boundaries of how we use our smartphones on a day to day basis.”
The5 are an Arabic language boy band that has taken the Middle East and Africa by storm since they were brought together during MBC’s X Factor in 2015. The group is made up of Adil Echbiy from Egypt; Said Karmouz and Mohamed Bouhezza from Algeria; Kazem Chamas and Ahmed Hassan from Lebanon – all coming together to create a truly diverse sound that speaks to the entire region.
Sony Mobile has a strong history of working alongside popular regional artists and The5’s new music videos will be the first to feature the Xperia Z5 Dual and Xperia Z5 Compact. The videos will show off the smartphones’ amazing features, especially Sony Mobile’s advanced camera capabilities.
The official music video of ‘El Donia Shabab’ is set to be released on 5th October.
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com
Entering The X Factor as solo performers, “The5” were formed during the elimination stage of the MBC broadcasted show. The judges Ragheb Alama, Elissa and Donyya Samir Ghanem saw the potential in the boys and brought Ahmed (Egypt), Said (Algeria), Adil (Morocco), Mohamed (Algeria) and Kazem (Lebanese) together to form the five piece. “The5” are the first ever pan-Arab boy band, dubbed the ‘One Direction of the Middle East’ by their legions of adoring fans.
About Sony Music Entertainment Middle East:
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast
catalog that comprises some of the most important recordings in history. Sony MusicEntertainment is a wholly owned subsidiary of Sony Corporation of America.