Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa announced the opening of the first new concept standalone INTROPIA store in Dubai. Buzzingtales was captivated the breezy, flowy and feminine collection displayed at preview fashion show at Mall Of Emirates.
The 114 square meters store in the Mall of the Emirates’ central galleria, opened its doors on the 14th of February, with the brand’s Spring Summer 2016 Collection. The space has been created in collaboration with the INTROPIA store design team. This is the fifth store for the group in Middle East.
INTROPIA is located in premium department stores and locations across the world, bringing original designs to women that allow personality to shine through. With the likes of Naomie Harris and Helena Christensen as fans of the brand, you cannot go wrong with one of the versatile pieces.
As one of the newest additions to the Majid Al Futtaim fashion portfolio, INTROPIA hosted an opening event on 9th March, in conjunction with the Mall of the Emirates spring/summer 2016 campaign.
Mall of the Emirates,
Galleria car park
Intropia is a Spanish company dedicated to the design, production and marketing of women’s fashion clothing and accessories with an original and unique style. The company was founded in 1994 and today is present in 48 countries with over 1,600 points of sale between its own stores – 18 in Spain, one in London & Rome, and also two in Portugal (Lisbon & Oporto). Its presence in the rest of the world is also growing with stores and points of sale in Mexico (11), Qatar, Kuwait (2), Saudi Arabia (2), Honk Kong (1), Azerbaijan (1), Bahrain, Lebanon (1), Indonesia (1), South Korea (2) and UAE (2). Also the brand has a selection of exclusive multi-brand and department stores in Russia, China, Japan, Australia, Turkey, United Arab Emirates.
Feminine, different, versatile, colorful, optimistic, fun, special, dreamy and elegant. Intropia collections are made for unique and real women. Original designs with an exceptional quality and different details. Its variety allows very different women find their own way to reflect their personality in Intropia, staying true to themselves.
The firm’s message rests on the concept of Intropia, a term coined arising from the combination of two others, introspection and utopia.
Intropia is much more than clothes. Its philosophy rests on the concept of “intropia”, a term which comes from the fusion of introspection and utopia and that means striving for a dream, a vital desire.
Intropia has been personified by famous women such as Tamara Rojo, Sophie Auster, Naomie Harris, Tamsin Egerton, Elettra Rossellini Weidemann, Maria Valverde, Carmen Kass, Florrie Arnold, Helena Christensen and Quentin Jones who have revealed the most intimate side of their personalities in the pages of Hoss Intropia’s catalogues. Meanwhile, Hoss Intropia has also been developing various corporate social responsibility activities as part of the company’s own objectives alongside charitable foundations and organizations such as Creative Handicrafts in India, Intermon Oxfam, Mi Pequeno Deseo and Boscana Foundation in Spain.
Spring-Summer 2016 Collection
The SS16 collection reflects the values represented by the Intropia Woman: a multicultural, diverse woman. This is an architectural, modern collection that is also soft and feminine. It is inspired by a romantic journey to India and the contrasts of urban and traditional Japan. With
clean, architectural shapes, rich textures using a wide range of colours. Soft shapes, varying lengths and updated denim items that exude an air of urban cool to our young, romantic woman.
About Majid Al Futtaim Fashion:
Majid Al Futtaim Fashion is the fashion retailing arm of Majid Al Futtaim. Majid Al Futtaim Fashion currently operates over 135 stores in 7 markets across the MENA region, working with a number of leading fashion brands including Abercrombie & Fitch Co., Hollister, ALLSAINTS, lululemon athletica, Juicy Couture, Intropia, Halston Heritage, Jane Norman and Peacocks.
Expansion plans currently underway will see Majid Al Futtaim Fashion doubling its portfolio within the next 5 years through strategic partnerships with high-profile brands.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 13 international markets, employing over 30,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 19 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, and with the Hyperstar brand in Pakistan, operates a portfolio of 70 hypermarkets and 90 supermarkets in 13 countries.
Majid Al Futtaim operates 182 VOX Cinema screens and 23 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing ‘Najm’ and “Voyager” credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, ALLSAINTS and lululemon athletica, and a healthcare business that operates a network of City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also operates in the food and beverage industry through a partnership with Gourmet Gulf.