THE COVETED FENTY PUMA BY RIHANNA SS17 COLLECTION BEGINS PRE-RELEASE IN MARCH
Buzzingtales bring you a sporty and fashionable new of from the Runways of Paris; of coveted Fenty PUMA by Rihanna, the 18th Century French Neo-Classical Meets Modern Sporty Looks, are now within your reach beginning March through June.
While the world waits to see the next Autumn Winter 2017 FENTYxPUMA collection in Paris, fans can get their fix soon because the Spring-Summer 2017 collection hits stores starting March 9th. Previewed last September at Paris Fashion Week, the coveted collection – a delectable mash-up of 18th Century French Rococo and Neo Classical flair with athletic street styling, will soon be within your grasp with new arrivals launching every month through June.
The Spring 2017 collection apropos for the season stuns in a mélange of extravagant fabrics, intricate ruffles and pleating, Chinoiserie, corsets galore, playful bows and gender bending silhouettes in a delicate color palette of blush, mint green, lavender, pink, blush and white. PUMA’s sport heritage echoes through as Rihanna brilliantly reimagined and transformed traditional track suits, boxing robes, tennis dresses, polos and iconic footwear silhouettes. Maximalist at best, she played up with exaggerated and oversized shapes and contrasted soft hues with hard edged street-inspired looks for both men and women.
“It is as if Marie Antoinette went to the gym!” Rihanna says about the collection. She adds, “I’m very thrilled to finally see the collection out there. It was such a fun and rewarding experience to create the collection and seeing it come alive on the runway and in our campaign. Now, I can’t wait for everyone to wear it their own way, mix and match and represent their FENTY X PUMA favorites in their everyday style.”
First to release are head-turning footwear styles that caused a ruckus in the fashion world when they first graced the Paris runway. The FENTY x PUMA Bow Slides in olive branch and silver pink elevates lounge and poolside wear to a whole new level with the softest leather material and statement oversized bow. The theme continues with the FENTY x PUMA Bow Sneaker, a femme fatal hybrid of PUMA’s iconic Trinomic runner also in olive branch and silver pink. The tough as nails FENTY x PUMA Sneaker Boot Zip takes a platform chunky style to a new level with its zip closure, satin and leather overlays. Rounding up this foursome is the FENTY x PUMA Lace Up Heel in silver pink, aleutian, and sesame. Wrapped in premium leather with the PUMA Formstrip playfully curved along the upper, this strappy sneaker stiletto gives you the license to be bad. FENTY’s pre-release of collection footwear will hit stores worldwide on March 9th.
The SS17 Collection begins launching at stores worldwide on March 9th, days after Rihanna presents her AW17 Collection to the global fashion community. Consumers will be able to pick up their Spring favorites this month through June, with new arrivals launching each month. The AW17 Collection shown in Paris will hit stores in September 2017.